Web Operations · Kitchener–Waterloo, Ontario

I keep revenue-generating websites fast, secure, and online.

Websites don't earn when they're slow, hacked, or down. For the past 8 years I've been the engineer accountable for making sure that doesn't happen. Owning live WordPress, WooCommerce and other framework sites end-to-end, from the checkout logic down to the server config underneath it.

If your website takes orders, brings in leads, or represents your business, I make sure it keeps doing that: updates handled, backups verified, problems caught early, and a real person answering when something breaks.

Book a 15-minute call Or call 647-532-0948

No pitch, no obligation — I review your site before we talk and come to the call with specifics.

8 years

of end-to-end production ownership — building, running, and fixing live business websites.

One engineer

for the whole stack: WooCommerce checkout logic down to Linux, Nginx, Cloudflare, DNS, and SSL.

Plain answers

You'll always know what happened, what it costs, and what I'm doing about it — in plain language.

Services

How I can help

Website Care Plans Coming soon

Monthly retainer — launching soon

Ongoing WordPress maintenance so your site stays fast, secure, and online: updates, verified backups, security and uptime monitoring, fixes, and priority support from someone who knows your setup. You run your business; I keep the website working.

What's coming

Emergency & Rescue

When something is already wrong

Hacked site, broken checkout, white screen after an update, a migration that went sideways, or a site that's suddenly crawling. I find the root cause — in the logs, not by guessing — fix it, and tell you how to stop it happening again.

Get help now

AI Integration

Fixed-price projects

Practical AI features for businesses that already have a site: support chatbots that answer from your actual content, AI-assisted content workflows, and customer-service automation — built with Anthropic Claude and OpenAI models. If AI won't genuinely help your business, I'll tell you that too.

Start a conversation

Also available for larger development projects: WooCommerce customization, site migrations, and multilingual (WPML) builds.

Website Care Plans Coming soon

Monthly website care is on the way

I'm putting the finishing touches on monthly care plans: one engineer accountable for keeping your site fast, secure, and online — updates handled and tested, backups verified, security and uptime monitored, and priority support from someone who actually knows your setup.

Simple tiers

Clear monthly plans sized to your site — from brochure sites to WooCommerce stores where downtime costs real money.

No surprises

A plain-language monthly report on what was updated, what was caught, and how your site is performing.

A real person

When something breaks, you reach the engineer who maintains your site — not a ticket queue.

Get notified at launch Need help sooner? I'm already taking maintenance and emergency work.

About

Operations first, development second

Plenty of developers can build a WordPress site. Far fewer will own it in production — be the one accountable when the checkout stops taking orders at 9 p.m., read the server logs to find out why, and fix both the symptom and the cause. That's the job I've done for 8 years at a web agency in Kitchener–Waterloo, across marketing sites, multilingual builds, membership and events platforms, and WooCommerce stores.

What makes that work is owning both halves of the stack: the application layer (checkout, pricing and cart logic, ACF/Gutenberg content systems, WPML multilingual) and the infrastructure underneath it (Linux, Apache, Nginx, Plesk, Cloudflare, DNS, SSL, caching, deployments). When something breaks, I don't hand it off between a "developer" and a "server person" — I'm both.

Operations & Infrastructure

Linux, SSH, Apache, Nginx
Plesk, cPanel/WHM hosting
Cloudflare, DNS, SSL/TLS
Caching (page, object, CDN, server)
Backups, migrations, redirects
Log-based root-cause debugging
Uptime & incident response

E-commerce & CMS

WooCommerce checkout, cart & pricing logic
WordPress platform ownership
ACF Pro, custom Gutenberg blocks
WPML multilingual sites
Kadence, Elementor, Gravity Forms
Editor-friendly content systems
HubSpot & Salesforce integrations
Google Analytics & Tag Manager tracking

AI Integration

Anthropic Claude & OpenAI APIs
Support chatbots on your own content
AI-assisted content workflows
Customer-service automation
AI-assisted debugging, QA & docs
Human review on everything shipped

Development

PHP, JavaScript/jQuery
MySQL / MariaDB
HTML5, CSS3, Bootstrap, Tailwind
Sage 10 / Blade themes
Laravel (team application)
React.js, Vite & TypeScript (recent training)
Git/GitHub workflows & deployments
Performance work (PageSpeed-driven)

Experience & Education

For recruiters & hiring managers

Open to full-time and contract roles: Web Operations Engineer, E-commerce Platform Engineer, Technical Solutions Engineer, Senior WordPress/WooCommerce Developer, Website Operations Manager. Canadian citizen, eligible to work in Canada; remote, hybrid, or on-site.

Download resume (PDF) LinkedIn profile

Senior Web Developer / Web Operations Engineer — 2018 to present

Digital Chaos Inc. (web agency) — Kitchener, Ontario & remote

Sole engineer accountable for development, maintenance, incident response, and hosting operations across a portfolio of production WordPress and WooCommerce sites — spanning marketing, content, multilingual, membership, events, and e-commerce use cases.
Built and maintained WooCommerce customizations: checkout fields, pricing logic, cart behavior, product display, and order workflows for business-specific purchasing requirements.
Designed editor-friendly content systems with ACF Pro, custom Gutenberg blocks, and reusable patterns; supported multilingual publishing with WPML.
Supported marketing and CRM integrations, including HubSpot form embeds, Salesforce lead-capture handoffs, form field mapping, notification workflows, and troubleshooting of web-to-CRM submission issues.
Implemented and maintained analytics/tracking setups using Google Analytics and Google Tag Manager, including tracking scripts, conversion/event tracking support, campaign attribution, and validation of tag behavior across production pages.
Ran web operations on Linux hosting stacks: Apache, Nginx, Plesk, Cloudflare, DNS, SSL/TLS, security headers, redirects, and Git-based deployments.
Resolved production incidents — plugin conflicts, PHP errors, caching issues, DNS/SSL failures, broken checkouts, form submission issues, tracking-script problems, and CRM handoff errors — via server logs, WordPress debug logs, browser developer tools, Query Monitor, and structured testing.
Drove performance work from Google PageSpeed Insights findings into caching strategy, asset optimization, third-party script review, custom plugins, and server configuration.
Planned and executed migrations, redirect maps, data-structure changes, and integration updates with minimal downtime; provided client-facing technical support and documentation for non-technical stakeholders.
Integrated AI-assisted workflows (Claude, OpenAI) into planning, debugging, code review, QA, and documentation — with human review on all production decisions.

Additional development experience

Laravel (team application): collaborated with a development team on a Laravel-based PHP MVC application, working within established framework conventions, a shared codebase, and a team delivery workflow.
React.js, Vite & TypeScript: completed recent hands-on training in component-based UI development, TypeScript fundamentals, and Vite build workflows, extending earlier React/MERN coursework.

BA, Communication

Ateneo de Manila University · 2002–2006

Full Stack Masterclass

Juno College (formerly HackerYou), Toronto · 2018 · MERN stack

UofT

Foundations of Data Science

University of Toronto SCS · 2020 · Python

Work

Sites I've built and operated

A selection of production sites I've developed, maintained, or operated — spanning WooCommerce stores, multilingual corporate sites, and content-heavy publishing platforms.

Dejero

Ontario Rheumatology Association

Miller Waste

CPL OISE — University of Toronto

Dantec Dynamics

Divvy Cannabis

Contact

Let's talk about your website

Whether it's a care plan, an emergency, an AI project, or a role you're hiring for — email is the fastest way to reach me, and I reply personally.

Book a 15-minute call

Email: paolo.supena.ca@gmail.com
Phone: 647-532-0948
Location: Kitchener, Ontario, Canada — serving Kitchener–Waterloo and remote clients anywhere